In general, we are open to promote products coming from all styles of music. Our main preferences though lie on the rock & metal genres including any styles such as Rock, AOR, Hard Rock, Metal including all sub-genres and any other sounds in between. Our clients both include labels and also bands with self-financed releases.

The changing market requires individual strategies for various kinds of data carriers. All CD formats such as CD albums, CD singles and EP’s but also vinyls and DVD’s are welcome. We also offer specizialized PR campaigns for "Digital only" releases.

In conjunction with the product managers at the label, the first goal of a campaign will be to develop an hand-made concept for each product. This includes negotiations about duration, size and main targets of the campaign. After compiling an individual mail shot list for the discussed product, the mailout to selected media will be the next step.

• Services offered during the promotional campaign may amongst others include:

• CD Mailings to relevant media partners incl. individual promo sheets and feedback form sheets:
  • printed rock & metal magazines
  • rock & metal clubs
  • rock & metal radios
  • online magazines
  • mainstream radio & rock/ metal radio
    
  • yellow press & city magazines
  • selected TV contacts
    
  • freelancers
• telephone and/or e-mail inquiries on interview requests and reviews
• registrations for relevant soundchecks of printed magazines
• acquistion of competitions in the most important magazines, radio stations and online mags
• special online activities (single give-aways, bannering etc.)
• clip promotion (when video clips are available)
  
• tour promotion
  
• news promotion on the company's homepage
  
• an individual download area on the homepage with pictures, logos, bios etc. of each title - online at the beginning of promotion
• newsletter mailings through the internet and flyers via snail mail
• individually timed, direct feedback of any incoming results with client and/ or distributors
• set-up of release partys at selected rock & metal clubs
• artist support service on tour and during interview days, planning and realizaton of promo trips

During the promotional campaign, labels, bands and distributors will receive regular feedback about the progress and results of the campaign via e-mail and telephone.

An individual campaign requires an individual financing suggestion. In general, we offer three different kind of charge types:

• All-around price for a specified campaign/ title – to be negotiated.
• Monthly payment/ flat rate – most suitable for long-time collaborations.
• Daily rate – usually valid for artist support services only.