product: The Gloria Story - Takin' Up Arms
label: Wild Kingdom
release date: 20.11.2014
format: digital single & video
PR territory: Europe
“Don’t break the hearts of rockstars with a global distribution-deal. You might end up on their next song”
To record their new single “Takin’ up Arms” The Gloria Story’s returned to Kingside Studios, Stockholm; the birthplace of their platinum selling hit “OH NO (2010)”. Forged by heartache and fueled by hot, red passion “Takin’ up Arms” brings back the arena-sounds of the late 70’s. This is true to the core, Paul Stanley:esque, vintage, analogue hardrock. The single takes off on a crispier, more glamrock-oriented path, compared to the garage sounding trail the band’s been travelling in recent years. In Nov/Dec The Gloria Story joins Bullet on tour for 10 shows of solid, old school entertainment all over Scandinavia. The guns are loaded, sights are set - this fall The Gloria Story is “Takin’ up Arms”!